SEO + SOCIAL MEDIA MANAGEMENT

  • $399
  • Social Media (A) 1 Company / per mo
  • 4 Facebook, Twitter, and Instagram posts per week
  • Editorial Calendar
  • Friend requests/declines
    Message replies
  • Connection building
    Spam Monitoring
  • Monthly report
  • Reported Analytics
  • Website Blog Post – one a month
  • Purchase
  • $675
  • Social Media (B) 1 Company / per mo
  • 8 Facebook, Twitter, and Instagram posts per week
  • Editorial Calendar
  • Friend requests/declines
    Message replies
  • Connection building
    Spam Monitoring
  • Facebook Ad Management
  • Reported Analytics
  • Website Blog Post – one a month
  • Purchase
  • $885+
  • Silver Package / per mo
  • On-site Analysis / Usability Analysis
    Keyword Research / Google Analytics Setup
  • Keywords Optimized
  • Robots.txt and Sitemap.xml Creation
  • Internal Links Optimization
    Meta Tag Title and Description Optimization
    (up to 5 pages)
  • Alt Tag and Content Optimization
    (up to 5 pages)
  • Monthly Reporting
  • Website Blog Post – one a month
  • Purchase
  • $1500+
  • Gold Package / per mo
  • On-site Analysis / Usability Analysis
    Keyword Research / Google Analytics Setup
  • Keywords Optimized
  • Robots.txt and Sitemap.xml Creation
  • Internal Links Optimization
    Meta Tag Title and Description Optimization
    (up to 10 pages)
  • Alt Tag and Content Optimization
    (up to 10 pages)
  • Monthly Reporting / Blog Article
    (4 per month)
  • **Social Media (A) for 1 Company
  • Purchase

It’s a beautiful thing to have a custom built website to make your potential clients drool, but what good is it if they can’t find it? Search Engine Optimization (SEO) is the blend of search engine-based internet marketing and business focused relevance targeting. These are just fancy words to say that we work with you to build a strategy that focuses on your target markets and makes you easily found by your potential clients.

SEO can improve your website traffic and give you the opportunities that you need to sell your product or services.

Whether you are trying to list your services Eye Pop VIP is your one stop shop to the top of Google, Yahoo, Bing, and all of the major search engines.

CONTENT MARKETING

What you may see as being just the next buzzword in an industry inundated with buzzwords is actually the present and future of SEO. Search engines are getting smarter and that’s a good thing. The companies that are now being rewarded with great rankings in search results are the ones that actually deserve it. Search engines are able to digest and understand Web content far better than they once were. Producing and distributing valuable content is now vital for search engine optimization. Therefore, content marketing has huge implications for a successful SEO strategy.

WHAT IS CONTENT MARKETING?

Simply put, content marketing is creating and sharing unique, relevant content online. The end goal is to attract qualified Web traffic that’s searching for the answers that you’re addressing. This includes producing blog posts, videos, FAQs, imagery and other info so that searchers can arrive at your online channels through a variety of ways. Content marketing generates inbound leads as opposed to chasing them with traditional marketing. To put it simply, as a wise content marketer (probably) once said, “mo’ traffic, mo’ money.”

SEO-Eye-pop-4

FREQUENTLY ASKED QUESTIONS:

Is it realistic to expect immediate results?

Every businesses website is at a different stage in its life, so they all require a different type of nurturing. A savvy representative will under promise and over deliver. He or she should also explain to you that SEO is a long term tactic that can take as long as 12 months to see substantial results. But in other cases, within a few months you can begin to see progression in your website visibility.

Why are there different prices?

One business’s needs may be different from another’s.This is especially true of SEO, since different niches and markets have different targets and levels of competition.

A website selling general-category sports shoes, for instance, will likely face a lot of competition: a website selling specialty sports shoes, on the other hand, will naturally face less. Different companies also have different SEO budgets, different SEO plans, and so on. We’re aware of this: it’s why we have different SEO packages from which you can choose.

For us and for you, it’s not about always picking the most expensive package available: it’s about picking the one that’s right for your requirements and budget. We want to make it really easy for you to get started so by the one you can afford and we’ll look at your site, consider your requirements and suggest you lower or increase or stay with your chosen package.

How do you calculate your monthly price?

We based it off the countless campaigns we’ve ran for clients and calculated an average while classifying each business. Treat this as an investment. The more you invest, the more time we can put into your project as well as to create assets.

Setup fees? Do you charge them?

No, we don’t. Other companies charge setup fees which lasts for 2 weeks up to a month so they can create or setup new accounts, do initial research and so on at the start of your campaign.

I have 100+ keywords. How many keywords can I use?

We always start off with research. Once we’ve done that and know where your site’s ranking with relevant to your targeted keywords, we will recommend a set of keyword phrases we can start with to give you the best return on your budget while factoring in the search volume and your existing competitors. Of course, this will be based directly from your budget.

Will I get a report?

Yes. We aim to be as transparent as we possibly can and our report details everything that we’ve done for your site.

What’s your rule on link building?

Link building nowadays is not easy, especially due to the strictness with which search engines evaluate links currently. Fortunately for our clients, link building happens to be our specialty. We use white hat techniques to build link systems that are not just valuable and effective but actually sustainable.

We go looking for low hanging fruit, offer help to possible linkers and provide quality content for different needs. Our team comes with writers, proofreaders, and editors, and they generate unique as well as genuine, readable and credible content that can be used in order to help with your link building campaign. Using this and other outreach methods, we can help you to promote your brand name and can get fingers pointed your way from the right sites and for the right reasons.

THE PROCESS

The Process

Creating a detailed online strategy starts by doing a complete analysis of your current online marketing endeavours, your competitors, your keyword selections, your technical issues, social media efforts, content marketing strategy and a lot of other external factors. Understanding all these will lead to the kind of realistic strategy that can best help you achieve your goals.

We understand the importance of increasing your website’s traffic, improving the experiences of your customers and helping them connect with you. We know how vital it is to improve your online presence, therefore increasing the value of your brand.

All of that will lead you to achieving your goals faster and to a better ROI. In aid of that, we combine different aspects of marketing to form a safe, long-term solution that will help you survive even in this volatile online environment. Any general will tell you that it’s what sets apart good strategies from bad ones: the combination of sustainability and forward-thinking flexibility that makes the strategy tenable even when things in the environment deviate from expectations.  Great strategies, whether they are from the business world or for another arena, are never stagnant or rigid.

Strategy

Every good strategy begins with a review of the environment: this means taking a look at not just the landscape of your niche but also the resources and influencers (this includes competition) in it to better establish your position.

We do all of these things, starting with a comprehensive assessment of your website that covers both your on-page SEO and your off-page SEO. We even ferret out those little “kinks” in your system that could be costing you one way or another, whether they are broken scripts or bad links. After that, we move on to researching your competitors and all the other players operating in your arena so we understand better what gaps need to be filled and how you can fill them.

We add our intensive keyword and phrase target research to this to put together a truly representative picture of what we have to work with, helping us compose a properly-informed roadmap for your SEO strategy in the given timeframe.

Review

We do a full review of your site starting with your technical issues. We dig deep to find everything that is broken or wrong with your website, from site speed to broken tracking scripts to URL structures. Your on-page SEO is as important as off-page SEO (link building/inbound marketing),which is why we have to do a full on-page SEO audit. Like off-page SEO, work needs to be consistently applied over time. We analyse your content, we help you set up and configure Google Webmaster Tools and Google Analytics, we go through your navigations, check canonical problems and review your whole site flow. Depending on the size of your website (for instance, the number of pages you have), this can be completed during the first month or throughout a number of succeeding months. Your off-page SEO will also be reviewed. The current links pointing to your site are screened to see if you have any toxic links. By toxic, we mean links that have caused or may result in search engines like Google to penalize your site. This is usually the result of so-called black hat SEO techniques that show quick results but are detrimental in the long term. The earlier we spot them and have them removed, the better your chances of improving your sites ranking and traffic. We also need all the data (anchor text, link sources, link type, etc.) from your backlinks. They will be filtered, sorted and analysed. Your other existing inbound marketing processes, like social media practices, paid campaigns, email marketing and asset maintenance will also be factored in. We welcome anything you could share about all your past and current SEO processes. Our advice could save your website before it’s too late by stopping bad “SEO work”that other irresponsible companies deem safe.

Research

A lot of the work that goes into the first couple of months is research. We don’t take any short cuts here and neither should you.  This is because research is where the foundations of the entire strategy are established. As such, it deserves ample time and attention—both of which we readily give. We do three important research processes before moving into planning a suitable strategy that will work for you: Market and Niche Research, Competition Research, Keywords/Phrase Target Research and Market Research.

Market and Niche Research

We take a macro and micro view of your site’s market and niche and we take note of all significant players present. By players, we don’t just mean all significant competition but all the potential influencers in the field.  This includes bloggers, news sites, shops, directories and websites that could help your site in a significant way, whether passively or actively. This essentially gives us a bird’s eye view of the various playing fields and the number of relevant players currently in your niche markets.

Competition Research

We do separate research on competitors. This means digging deep, moving from the smallest to the biggest competitors, and reviewing their strategies and tactics and to see how they fare against you and vice versa. By understanding their strengths and what works for them, we can uncover weaknesses, holes and untapped opportunities in the market to take advantage of.

Keywords/Phrase Target Research

Your keyword and phrase targets are also included in our thorough research to find the best possible targets to fit your short term and long term goals. Our goal here is to create a map of all the keywords that may be relevant to your site and rank them on the basis of competition and how lucrative they are. This gives us a better idea of how to structure content, direct content topics, and so on.

Planning

After all the data gathering and number crunching, our strategy experts come up with a realistic and comprehensive roadmap based on a specific timeframe for us and you to work with.

Execution

After the research and planning stages are done, we move on to execution. This spans a range of activities depending on the strategy we have crafted carefully for you. We will work on your link building, for instance, and put together the kind of link structure that will not only improve your site’s stats but also steer it clear of penalties from future updates.

We will tap social media resources to get you live, human attention to fuel interest in your site. We will also help you get online audiences organically through diverse inbound marketing techniques, from content creation and marketing to influencer outreach. And besides all these, we monitor what we do and keep our strategies coherent but flexible, making sure the results we see (and report to you) actually are in keeping with the overall goal.

Link Building

In this day and age, link building is not the only thing that matters. Link building will always be one of the most important parts of SEO and online marketing but the landscape has changed significantly over the years and what worked before can actually be shunned now. What you think was legal back then just might get you in trouble today. That does not mean your site’s fate is constantly up in the air where the future is concerned.  We give you a head start. Link building that is prepared with the future in mind can be a wonderful asset for many a webmaster, and we understand this sort of link building best. By having a plan, knowing the most up-to-date news, understanding the rules and doing the most efficient yet effective actions, we will be able to protect your brand and keep your success consistent.

On-Page SEO

We start with the basics. Find faults on the website and fix the problems that are hindering you from getting to the next level. We apply every we’ve found from our full SEO audit, which includes fixing internal links and a LOT more.

Social Media

Social media is all about communicating and connecting with fans, influencers and potential clients. It allows your brand and client base to form a mutually beneficial relationship. That is why the importance of social media today cannot be overstated. We leverage social media mainly for outreach and eventually, to improve your site and brand performance, helping you build living connections and in a way, self-propagating lines of promotion in order to set you up for the future.

Inbound Marketing

SEO has evolved enough to include not only traditional link building and social media, but other inbound marketing processes as well, from content marketing, to conversion analysis and tracking, to relationship building and engagement, to name a few. They are now part of the big picture. The landscape has changed and inbound marketing is here to stay.

Reporting

At the end of each month, you will receive a detailed report of everything that’s been done by our team. We feature a high level of transparency and we share our knowledge and actions by way of a clean and simple report that is accessible 24/7.

Ongoing SEO

Ongoing SEO is one of the most important parts of your investment: given the constant flux of the online landscape, SEO and Internet marketing can no longer be thought of as one-time things. To aid you in their maintenance and ensure you have the means at your disposal to survive the web’s treacherous waters, we provide you with services that run continuously for the duration of our relationship, making sure your strategies are never outdated or obsolete. This means ongoing risk assessments, continuous marketing, regular evaluations of the competition, and so on. This also means control stays with you: we may be handling the SEO on your behalf, but this does not mean we ignore your voice whenever you have something to say. In fact, your feedback is always taken into account as a valuable consideration when we tweak your strategy. And with our tools for checking in-house analytics and metrics (including your webmaster metrics), you can be assured of constant access to information on your site’s performance. This way, you are not only ready for the future but also functioning in the present.

  • Team training and implementing of SEO-friendly marketing policies If you have an existing in-house content and web development team, we will provide an easy-to-follow set of rules for efficiency and results improvement that are based on the current state of your site’s SEO and provide support to questions that they might have.
  • Authority building and content strategy campaigns Content will always be the heart and soul of all successful SEO campaigns. By creating and using consistent, high-quality content campaigns, your readers, partners, users and clients can recommend you and link to you, which builds your authority. Good content is what keeps users’ attention too, in the first place, so it is crucial to the process.
  • Risk assessment and monitoring As with any business, doing certain things can be riskier than others so it’s always important to assess and reassess a campaign and track what you do as time goes by. How your customers react to your brand is just as important. Constant monitoring of reviews and comments are vital to keeping your brand’s name crystal clear as well as keeping your customers happy.
  • Continuous content strategy You can never have enough content. The Internet has millions of new content created daily and a lot of them are insightful, potentially influential ones that aren’t even seen aside from the creator. Content campaigns that are in-line with your strategy will bring in consistent results and further your brand’s growth in the market.
  • Continuous market/niche research There are always smaller niches relevant to you that you might have overlooked in the past. Through the months of data that your site acquires in its operation, these smaller niches can become easier to spot and could potentially increase your bottom line even more.
  • Continuous keyword/phrase research Once these niches are found, further research will be needed to specifically target them. As with your main keywords, there are a lot of keyword phrase combinations that can be targeted, which could lead to your site dominating these niches while your competitors pass them by.
  • Continuous competition research It’s always important to keep a close eye on your competitors so you can stay ahead or catch up faster. Just like risk assessment work, you can adjust quickly and maintain the success of the campaign.
  • Continuous SEO recommendations We evaluate the on-page and off-page details of your website regularly. By doing so, we can spot problems with your new content on the site, we can immediately see technical trouble that could lead to long-term ranking problems, we could judge how risky your “about-to-launch” campaigns are and we could recommend possible content you could target on your site. We can even give you suggestions on how to execute our recommendations to make sure it is easier for you to follow through on them.
  • Conversion Rate Optimization (CRO) We have to make use of that traffic. If not, then it’s all just a waste of time. That’s why CRO is a big part of SEO. You need to get the traffic you get to convert and do what you want. It’s a common practice that is really powerful and oftentimes, very under-utilized.

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